Embarc was created by a small team of Duke students with a goal of helping runners use their communities as personal training sites. The inspiration came just before one of our founders' San Francisco Marathon training sessions. Kevin wanted
to run hilly dirt trails to prepare for the 1,175 feet of climbing that awaited him on race day. Unfamiliar with Silicon Valley, his immediate surroundings seemed to be of no help. Soon after, Embarc was formed to make the route discovery
process as easy as downloading an app!